Some Helpful Resources for Your Growing Business
Here is a list we’ve complied of tools that allow you to boost your productivity, free up your time and continue to build your business.
Trello – a visual-focused project management tool that you can fully customize to meet your individual needs. Your dashboard is made up of cards that can be moved from one column to another as a project progresses. You can use Trello to manage personal projects, or you can use it to collaborate and communicate with your buyers or sellers.
Evernote – a powerful note-taking app that also exists primarily in the cloud. You can use Evernote to manage your daily to-do lists, take notes at meetings with clients, take and store photos of properties or specific features that clients like or don’t like, and best of all, it’s all accessible from any device.
LastPass – saves you time by securely storing all your passwords in one place and allowing you to automatically log in to any saved site without having to enter your information each time. With LastPass, you don’t have to waste time creating, remembering, and resetting passwords.
Boomerang – a Gmail-only tool that allows you to schedule emails to send at a later time. You can also use the tool to get automatic reminders sent to you if you don’t hear back from a contact, and during particularly busy times, you can even use it to schedule important emails to refresh back to the top of your inbox at a later time.
Slack – a messaging app that you can use to improve and streamline communication with your internal team. The app can be accessed through mobile, desktop apps, and the web, allowing you to communicate from anywhere. Slack allows you to create public and private channels for different topics or groups of people, have 1-to-1 conversations with individual team members, and share files with others.
Amy – an AI-powered assistant that can help you spend less time scheduling meetings with clients, other agents, and new prospects. It’s a simple tool that eliminates the need to go back and forth multiple times in order to find a time that works for you and the person you’re meeting with. All you have to do is Cc: Amy whenever you get a request to meet and she’ll take care of everything for you.
Buffer – a tool that allows you to compose and schedule posts to publish to your social media accounts at a later time. You can also use Buffer’s Pablo tool to create and schedule original images for your social media accounts, and you can use the Respond tool to engage authentically with your social media followers.
Buzzsumo – One of the best ways to attract new clients and strengthen your reputation in your local community is by investing in content marketing. Content marketing involves writing and publishing original, valuable content on your blog in an effort to position yourself as an expert, build trust, and capture and nurture leads.
Facebook Ads – If you’re looking to spend less time manually promoting your blog content, but you don’t want to lose any traction, you can create and launch Facebook Ads that send your blog posts directly to the newsfeeds of your target audience. You can run ads for as little as $5 per day, and the demographic and location targeting tools are incredibly powerful.
CoSchedule – a tool that allows you to streamline and spend less time building editorial calendars for your real estate blog. The tool allows you to build production timelines, set deadlines, and drag and drop your content into an interactive publishing calendar.
LeadPages – As you continue to grow your real estate business and strengthen your personal brand, more people are inevitably going to land on your website. Once they get there, it’s up to you to convince them to provide you with their contact information so you can begin nurturing them and leading them down the path toward becoming your next client.
Canva – If you’re investing in content marketing and social media marketing as a real estate agent, you need to also be creating and sharing original images with your followers. Instead of using stock photos, you can use Canva to quickly and easily create compelling images and graphics to share with your clients and prospects. Canva offers a number of free templates, icons, and editing features that you can use to create better images for your blogs and social media updates. It’s a great option if you don’t have the time or money to hire a freelance designer or photographer to help create original images for you. It’s fast, incredibly intuitive, and free.
Scanbot – a mobile PDF scanner app for iPhone and Android. It allows you to scan and send important documents to clients on-the-go and eliminates the need for you to go back to the office to scan and process documents using a traditional fixed scanner. It’s another useful app worth adding to your mobile tool belt.
FreshBooks – a simple, cloud-based accounting tool that you can use to manage your expenses and finances as your real estate business continues to grow and evolve. You can use FreshBooks to create and send invoices, track your spending, take pictures of receipts, track time, build financial reports, and more.
HelloSign – a tool that you can use to gather legally-binding e-signatures for any documents you need your clients to sign throughout the home buying or selling process. It’s incredibly secure and it works seamlessly with many of the other tools mentioned in this post like Gmail, Google Drive, Evernote, and Dropbox. The tool offers templates, custom branding, status notifications on pending documents, and more. According to the website, HelloSign eSignatures are legally binding under the 2000 U.S. Electronic Signature in Global and National Commerce Act (ESIGN), Uniform Electronic Transactions Act (UETA), and European Union eIDAS (EU No.910/2014).
We will continue to add tools and programs we feel are valuable to you and your business so please be sure to check back often!